Beer Tooth Implant
Salta Beer had been doing stuff around rugby for a couple of years when we got this brief. The budget was very limited (welcome to Argentina), but the amount of lawyers involved was too (also, welcome to Argentina).
We decided to tap into the mindset of amateur rugby players, who feel proud about their injuries, and reward them with something that would turn them into the center of the third half.
We decided to tap into the mindset of amateur rugby players, who feel proud about their injuries, and reward them with something that would turn them into the center of the third half.
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