Prescribed To Death

1 in 3 Americans consuming opioid prescription pills don't even know their medicine contains opioids. When you need to raise awareness about the opioid crisis hitting America, that seems like a smart place to start.

National Safety Council, a non-governmental organization, wanted us to change the conversation around the opioid crisis. Prescribed to Death is a memorial to the prescription opioid victims, designed to visit the cities hit hardest by the crisis.

The success of this project made NSC the #2 most effective brand in the U.S. at the 2019 Effies.

Directed by Tucker Walsh, Mssng Peces.

* not a big fan of this guy, but data suggessts there’s a huge overlap between his fanbase and the opioid crisis, so he helped us reach the right audience.