Calorie Burning URL
Miller Lite needed to remind drinkers that they’re only one more calorie than Michelob Ultra.
So when Michelob Ultra released their Super Bowl ad, we made a print ad featuring an 836-character URL that makes you burn one calorie and gives out free beer, but only during our competitor’s Super Bowl ad.
![](https://freight.cargo.site/t/original/i/c18abe3fe05865033f025665c73fee0945a0eb6496a84767127e14c35393b93d/NTY_BACKPAGE_IN_SITU_Legal_4k_V2.jpg)